Amazon Seller Resources — Tools, Checklists & Guides

This is the reference layer of the site. No gated PDFs, no email capture — every Amazon seller resource here is published in full on the page, built to be bookmarked and pulled up mid-meeting when someone asks what a healthy TACoS looks like or whether that supplier invoice will survive an Amazon document request.

Five resources live here. Each one exists because we kept rebuilding the same document for clients.

What’s in the Library

Amazon Agency Evaluation Checklist — For brand owners comparing two or three agencies before signing a retainer. Pre-screen criteria that eliminate weak candidates before the sales call, a question checklist grouped by team structure, reporting, compliance capability, and commercial terms, a scoring rubric so you compare agencies on the same axes, and a word-for-word reference-check script. If you’re earlier in the process, start with the hiring guide instead.

Amazon Seller Glossary — For new hires, finance teams, and anyone who nods along when someone says “our TACoS is fine but IPI is dragging capacity limits.” Practitioner definitions organized by theme: advertising metrics, fulfillment and operations, catalog structure, account health, and Amazon’s brand programs. Each definition tells you why the term matters operationally, not just what the acronym expands to.

Amazon FBA Fee Schedule — For anyone building a P&L, pricing a new product, or trying to figure out why net proceeds dropped in October. Covers referral fees by category, fulfillment fees by size tier, monthly and peak storage, the aged inventory surcharge, inbound placement, and the low-inventory-level fee. The mechanics are durable even though Amazon adjusts the exact rates every year — this page explains how each fee is calculated so the annual rate card actually makes sense.

Amazon Compliance Documentation Library — For brands that want to survive a document request instead of scrambling through email threads at 11 p.m. The full list of what to have on file before Amazon asks: sourcing-chain invoices that meet Amazon’s standards, category-specific compliance documents (CPC, FDA labeling, EPA registration, FCC, SDS), brand and trademark records, and a folder structure built for 24-hour response.

Amazon Seller KPI Dashboard — For operators who want a weekly account review that takes 20 minutes instead of two hours. The 12 metrics actually worth tracking weekly, where each one lives in Seller Central, what a healthy range looks like, and the specific trigger that should prompt action. Includes a suggested dashboard layout you can rebuild in a spreadsheet this afternoon.

How to Use These

Start with whichever resource matches your current problem. Vetting agencies? The checklist. Building next year’s budget? The fee schedule. Just received a document request or policy warning? The compliance library — today, not this weekend.

These pages are deliberately self-serve. Most sellers can act on them without ever talking to us. But if working through one surfaces a problem bigger than a spreadsheet can fix — a TACoS that won’t come down, a compliance file with holes in it, a KPI review nobody has time to run — that’s usually the point where brands hand us the keys and we run it for them.