Amazon Listing Optimization Service — Titles, A+, Photography

What Amazon Listing Optimization Includes

Traffic means nothing if your listing doesn’t convert. You can spend $10,000 a month on PPC and lose to a competitor with better bullets, cleaner images, and A+ Content that answers the right questions.

An amazon listing optimization service fixes that gap. Not with minor tweaks. With a full rebuild based on real keyword data, buyer psychology, and what’s actually working in your category right now.

At Altus Commerce, listing optimization starts with data. We pull keyword volumes from Search Query Performance and Brand Analytics. We reverse-ASIN your top 10 competitors. We map every relevant keyword to a specific part of your listing. Title, bullets, description, A+ Content, backend fields. Nothing gets left to guesswork.

Then we write copy that sells. Not keyword-stuffed gibberish. Not manufacturer spec sheets copy-pasted into bullet points. Copy that speaks to your buyer’s actual questions and concerns. Copy that converts browsers into buyers.

Here’s what a typical engagement covers:

Your top-priority ASINs get a full rebuild. New titles with primary keywords in the right positions. New bullet points that lead with benefits and handle objections. New A+ Content with comparison charts, brand story modules, and lifestyle imagery. New backend search terms with zero wasted characters.

We don’t just rewrite and walk away. Every listing gets a 30-day performance check. We track conversion rate, sessions, and keyword indexing to make sure the changes are producing results.

Who This Is For

Listing optimization is for brands that have traffic but aren’t converting it well enough. Or brands launching new products that need to start strong.

You’re a fit if:

• Your conversion rate is below your category average and you’re not sure why
• Your listings aren’t converting despite decent ad spend
• You have Brand Registry but haven’t built A+ Content yet
• You’re launching new ASINs and want them indexed for the right keywords from day one
• Your listings were written by your manufacturer and read like spec sheets
• You have suppressed listings you can’t get fixed

You’re not a fit if:

• Your product has fundamental market issues (no demand, too much competition, margins too thin). Better copy won’t fix a product problem.
• You need full account management but are trying to solve it with listing changes alone.

We’ll be straight with you. If your listings are fine and your problem is somewhere else (PPC, pricing, reviews), we’ll tell you that on the discovery call.

How We Work

Week 1: Research and audit. We pull keyword data, analyze your top competitors, and audit your current listings for indexing gaps and conversion weaknesses. You get a written report showing exactly what’s wrong and what we’re going to fix.

Week 2: Copy and content. Our team writes new titles, bullets, descriptions, and A+ Content copy. We build A+ modules in design software. Photography briefs go out if included. Everything is shared for your review.

Week 3: Revisions and upload. You review and approve. We make changes. Then we upload everything to Seller Central, verify indexing, and confirm A+ Content is live and rendering correctly.

Post-launch (30 days). We monitor conversion rates, sessions, keyword indexing, and organic ranking changes. If something isn’t performing, we adjust.

What we need from you: Seller Central access, Brand Registry access, a list of priority ASINs, and any brand guidelines you want us to follow. That’s it. We handle the rest.

Turnaround for a standard 10-listing project is 2 to 3 weeks. Need it faster? We offer rush timelines for product launches and seasonal pushes.

Ongoing optimization is available as a monthly retainer. We track your top ASINs, run A/B tests on titles and images, update content for seasonal relevance, and optimize new product launches as they roll out. Listings aren’t set-and-forget. Search patterns shift, competitors update their pages, and Amazon changes what fields carry the most weight. We keep your listings ahead of those shifts.

Why Brands Choose Altus Commerce for Listing Optimization

Most agencies treat listing optimization as a one-time project. Write some bullets, upload A+ Content, send the invoice. We treat it as the foundation everything else depends on.

We’re different because:

• We connect listing copy to PPC data. Your search term reports tell us exactly which keywords buyers use to find and buy your products. We put those keywords in the right places.
• We design A+ Content that converts, not just looks pretty. Every module has a job. Comparison charts reduce returns. Brand story builds trust. Lifestyle images help buyers see themselves using the product.
• We build for indexing and conversion at the same time. Some agencies write for the algorithm. Others write for humans. Your listing needs to do both. We make sure it does.
• We’ve taken products from page three to page one with listing changes alone. Better listings don’t just convert more traffic. They improve your organic ranking by increasing relevancy signals.

Think about what your listing competes against. Not just other products in your category. Every result on that search page. Every sponsored placement. Every competitor who already has A+ Content, professional photography, and keyword-optimized titles. If your listing doesn’t answer the buyer’s questions in 15 seconds, they’re clicking the next result. Let’s fix that.