Amazon Vendor Central Management Agency — 1P Brand Services
Vendor Central expertise for 1P brands. Protect your margins. Fix your chargebacks.
If you're dealing with...
- Chargebacks eating into your margin on every PO
- NIS (Not In Stock) issues driving up penalties
- Unfavorable AVN terms you accepted without understanding
- No visibility into where your co-op dollars are going
- Purchase orders that don't match your forecasts
- Born to Run confusion and missed opportunities
- Amazon retail analytics data you're not using
What Amazon Vendor Central Management Includes
Vendor Central is a different world. You don’t set your price. You don’t control the Buy Box. You negotiate terms once a year and live with them for twelve months. And chargebacks eat your margin from a dozen different directions.
An amazon vendor central management agency needs to understand 1P operations at a deep level. Not just apply 3P strategies to a 1P account. The challenges are different. The tools are different. The levers for growth and margin protection are different.
At Altus Commerce, our Vendor Central team works exclusively with 1P brands. We know the difference between a PO chargeback and a logistics chargeback. We know what Born to Run can do and when it backfires. We know how to read Amazon Retail Analytics data and turn it into decisions.
Here’s what Vendor Central management covers:
Chargeback disputes are usually the first thing we fix. Amazon charges vendors for everything. Late shipments. Wrong carton labels. ASN errors. Missing prep. Many of these chargebacks are wrong. We audit 12 months of chargeback data, identify disputable charges, and file systematic disputes. Most vendors recover 30% to 60% of total chargebacks.
PO management keeps your fill rates high and your NIS penalties low. We monitor incoming purchase orders, flag issues before they become chargebacks, and coordinate with your fulfillment team on timing and accuracy. When Amazon’s forecasts don’t match yours, we help you navigate the gap.
AVN negotiation support happens once a year, but it affects your entire margin structure. We analyze your current terms, benchmark against what we see across our client base, and help you prepare a negotiation strategy. The difference between good and bad AVN terms can be 5 to 10 points of margin.
Who This Is For
Vendor Central management is for brands that sell 1P to Amazon and need operational support, margin protection, or both.
You’re a fit if:
- Chargebacks are taking 3% to 8% of your revenue and nobody’s disputing them
- Your AVN terms haven’t improved in years and you’re not sure what’s negotiable
- NIS issues keep triggering penalties even though you have inventory ready
- You don’t know where your co-op and promotional dollars are going
- Your catalog has errors, missing content, or ASINs that aren’t live
- You’re considering a 1P to 3P transition and need to evaluate the tradeoffs
You’re not a fit if:
- You sell 3P on Seller Central. Our account management service or full-service management is the right option.
- You’re a small vendor doing under $500K annually with Amazon. The economics of managed services need a certain volume to make sense.
We work with consumer brands, industrial suppliers, health and wellness companies, and regulated product manufacturers on Vendor Central. If Amazon is buying from you, we can help you protect and grow that relationship.
How We Work
Week 1: Vendor account audit. We pull 12 months of chargeback data, review PO history, analyze fill rates and NIS metrics, and assess your current AVN terms. You get a detailed report showing exactly where you’re losing margin and where the opportunities are.
Week 2-3: Chargeback recovery. We file disputes on every valid chargeback from the audit period. We set up processes to prevent recurring chargebacks. We fix the operational issues (ASN formatting, carton labeling, prep requirements) that cause the most common penalties.
Month 2 onward: Ongoing management. Daily PO monitoring. Weekly chargeback reviews. Monthly performance reporting. Quarterly co-op strategy reviews. Annual AVN preparation starting 90 days before your negotiation window.
Reporting. Monthly dashboards cover PO fill rates, chargeback rates and dispute recovery, NIS trends, co-op spend tracking, and retail analytics highlights. You’ll see exactly where your margin is improving and where risks remain.
Communication. Dedicated Slack channel with your Vendor Central team. Bi-weekly check-ins. Immediate alerts for urgent PO issues or significant chargeback spikes.
What we need from you: Vendor Central access, 12 months of chargeback data (we’ll pull it), your current AVN terms, and a kickoff call to understand your operational setup and priorities.
Why Brands Choose Altus Commerce for Vendor Central
Most Amazon agencies are 3P-first. They bolt on Vendor Central as an afterthought. We built a dedicated 1P practice because the challenges are fundamentally different.
We’re different because:
- We’ve recovered hundreds of thousands in chargebacks. Our chargeback recovery case study shows the systematic process we use. We don’t just dispute the obvious ones. We catch the chargebacks most vendors don’t know they can fight.
- We prepare you for AVN like it matters. Because it does. We start preparation 90 days out with data analysis, benchmarking, and scenario planning. You walk into that negotiation with a strategy, not just hope.
- We reduce NIS at the root cause level. NIS penalties aren’t just a fulfillment problem. They’re a forecasting problem, a PO management problem, and sometimes a catalog setup problem. We fix all three.
- We connect co-op spend to actual results. Most vendors approve co-op and promotional funding without tracking ROI. We show you exactly what your co-op dollars produce and where to reallocate.
Your margin on Amazon shouldn’t shrink every year. If chargebacks, bad terms, or operational penalties are eating into your profitability, let’s fix it.
What's Included
AVN Negotiation Support
Strategic guidance for Annual Vendor Negotiations to protect and improve terms
PO Management
Purchase order monitoring, acceptance optimization, and fulfillment coordination
Chargeback Dispute Resolution
Systematic dispute filing for PO, logistics, and compliance chargebacks
NIS Reduction
Root cause analysis and process fixes to eliminate Not In Stock penalties
Co-op & Promotional Funding
Strategic allocation of co-op dollars and promotional funding for maximum ROI
A+ Content for Vendor
Premium A+ Content design and publishing through Vendor Central's A+ manager
Retail Analytics Reporting
Custom reporting using Amazon Retail Analytics data for category and product insights
Catalog Management
New item setup, content updates, and catalog accuracy maintenance in Vendor Central
Results We've Delivered
$180K in Vendor Central Chargebacks Recovered
How Altus Commerce recovered $180K in Vendor Central chargebacks through documentation and dispute management.
Read case studyTACoS from 28% to 11% in 90 Days
How Altus Commerce restructured PPC campaigns and reduced TACoS from 28% to 11% in 90 days for a mid-market brand.
Read case studyFrequently Asked Questions
Vendor Central (1P) means Amazon buys your products and resells them. Seller Central (3P) means you sell directly to consumers on Amazon. The operational challenges are completely different. Vendor Central involves purchase orders, chargebacks, AVN negotiations, and co-op funding. We have a separate team and process for each.
We provide strategic support for Annual Vendor Negotiations. We analyze your current terms, benchmark against category norms, and help you build a negotiation strategy. We don't negotiate directly with Amazon on your behalf, but we prepare you with the data and positioning to get better terms.
Most vendors recover 30% to 60% of total chargebacks through systematic dispute filing. The amount depends on your chargeback types and documentation. PO-related chargebacks have the highest win rates. We audit 12 months of chargebacks in the initial engagement.
Yes. Vendor Central advertising runs through the same Amazon Ads console. Our PPC team manages Sponsored Products, Sponsored Brands, and DSP for 1P brands with the same TACoS-first approach we use for 3P. You can add PPC management to any Vendor Central engagement.
Born to Run lets you submit purchase orders to Amazon instead of waiting for them. It's useful for new product launches and seasonal inventory. But it carries risk because you're committing to inventory that Amazon may not sell through. We help you evaluate when Born to Run makes sense and when it doesn't.
Yes. We've managed several 1P to 3P transitions. It's a significant operational shift and needs careful planning. We help with timing, catalog migration, pricing strategy, and making sure you don't lose organic ranking during the transition.
Monthly reports covering PO fill rates, chargeback rates and recovery, NIS metrics, co-op spend allocation, and retail analytics insights. Quarterly business reviews include category trends and competitive positioning.
Ready to grow your Amazon business?
Get a free audit and see where we can help.
Schedule Consultation